In the modern interconnected, over-populated, and over-polluted world, licence to operate is becoming a challenge for industrial companies regardless of where they work and what they do. As perception is considered a reality, companies need to employ new technologies to present a more transparent, engaging, and realistic narrative which can be understood not just by selected groups of experts but also by wider audiences.
Surprisingly, even the most progressive and technologically advanced companies limit their presentations to basic tools such as PowerPoint, PDF or Prezi. Despite their convenience and negligible costs, these tools have limited possibilities for visualisation. They are primarily designed for conveying information and offer zero interaction. The longer and more complex the presentation, the harder it is to understand. Conditioned by evolution, our brain is hotwired to study the surrounding world by looking at the three-dimensional objects placed in the three-dimensional environment. We better understand things when we can see, hear, and interact with them.
Our 20+ years of experience in organising online and offline events shows that with the information overload, the quality of its absorption and interpretation are changing. To capture the audience’s attention and imagination, it is no longer enough to show slides and a “talking heads”, like we are doing now. Viewers expect more action, more visualisation, more interactivity.
Creating a fact-based perception of a modern industrial enterprise is not an easy task. To form even the most superficial idea of what a plant or mine looks like and does, one needs to see them in person. Otherwise, they will remain an abstract vision, prone to misunderstanding and misinterpretation. In other words, we can trust what we can see with our own eyes.
Even before the spread of coronavirus infection, receiving visitors without disrupting operations and using extra resources, has been a challenging task. In the current environment with travel restrictions, health, and safety issues, organising physical meetings and visits to industrial enterprises is even more difficult.
So, is it possible to organise presentations and visits to companies remotely? The good news is thanks to VR and AI technologies, companies can now host an unlimited number of visits, presentations and training sessions using virtual twins created in a 3D immersive environment. The other good news is that the development of a virtual twin of a company is not that hard, and the process is very similar to building a website. This makes it affordable and accessible to almost any business. So, if your company has a corporate website, creating and maintaining its virtual 3D twin will be fairly straightforward.